The Choice of Specialization

New strategic development plan, new visual identity, new website...

the Mipirail cluster makes its entrance in style! The Mipirail cluster, created in 2010, currently has 32 industrial players from the Occitanie region involved in railway contracts, generating a total of 7,900 jobs and €1.3 billion in revenues, including 60% from export. Mipirail's main objective is to develop the railway sector and its visibility locally, nationally and internationally. Since 2015, with funding support from Madeeli and Direccte, Mipirail members have been working on a proactive plan to identify growth segments, to turn the regional territory into an international showcase of know-how, to affirm its differentiation nationally and collectively develop export. To achieve this goal, Mipirail has chosen to focus on specialization.

Specialization in Smart Systems

Involving four technical areas :

  • Embedded energy management,
  • Infrastructure energy management,
  • User services,
  • Connected systems,

And three sectorial skill sets :

  • MRO,
  • Industrial manufacturing,
  • Engineering.

Mipirail drops the "Y"

In 2016, to consolidate its new strategic positioning, Mipirail has reworked its branding strategy. The "Y" was dropped from Mipyrail; a new signature was adopted Innovation & International Business Cluster; and a new logo was created. To accompany this change, a new website with a digital presentation of members has been developed. This positioning – unique at the national and international level – is the key to uniting Mipirail members around projects, affirming the territorial identity of Mipirail for rail customers and attracting additional pivotal players for international leadership.

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